Post by Evan on Jun 25, 2007 12:47:40 GMT 10
lol
John Rolfe
June 25, 2007 08:39am
IN A bold bid to cut speeding deaths on our roads, authorities have designed a campaign to shame men into driving slower.
Built around the slogan "Speeding. No one thinks big of you", the campaign implies that men who drive fast are only doing so to compensate for having small appendages.
Click here to watch the advert
The RTA campaign, launched yesterday by glamour girl Imogen Bailey, is the latest shock ad aimed at altering the behaviour of young people.
Check out our gallery to see the precursors, such as Lara Bingle in the "Where the bloody hell are you?" tourism ads, and the Grim Reaper HIV-awareness campaign of the late 1980s.
Do you think hitting blokes where it hurts will be effective in curbing speeding? Join our blog to share your view.
In explaing the campaign, the RTA says: "Many young guys see speeding as cool.
"All the ads in the world showing the serious injury and death that speeding can cause are becoming less effective.
"Increasingly, young guys simply reject this message. They have an 'it won't happen to me attitude'.
"The'Speeding. No one thinks big of you' campaign takes a totally different approach.
"It offers young drivers an immediate consequence speed and people will think poorly of you.
"It purposely talks to young guys in their language.
"Testing of the finished ad has shown this is a very salient thought that will change young drivers' behaviour. It could very well be the thread that unravels the mindset that speeding is cool."
In NSW speeding is a factor in about 40 per cent of road deaths each year.
This means more than 220 people die each year in NSW because of speeding.
In addition to those killed, more than 4000 people are injured in speed-related crashes each year.
The estimated cost to the community of speed-related crashes is about $500 million a year.
Link: www.news.com.au/couriermail/s...26-952,00.html
John Rolfe
June 25, 2007 08:39am
IN A bold bid to cut speeding deaths on our roads, authorities have designed a campaign to shame men into driving slower.
Built around the slogan "Speeding. No one thinks big of you", the campaign implies that men who drive fast are only doing so to compensate for having small appendages.
Click here to watch the advert
The RTA campaign, launched yesterday by glamour girl Imogen Bailey, is the latest shock ad aimed at altering the behaviour of young people.
Check out our gallery to see the precursors, such as Lara Bingle in the "Where the bloody hell are you?" tourism ads, and the Grim Reaper HIV-awareness campaign of the late 1980s.
Do you think hitting blokes where it hurts will be effective in curbing speeding? Join our blog to share your view.
In explaing the campaign, the RTA says: "Many young guys see speeding as cool.
"All the ads in the world showing the serious injury and death that speeding can cause are becoming less effective.
"Increasingly, young guys simply reject this message. They have an 'it won't happen to me attitude'.
"The'Speeding. No one thinks big of you' campaign takes a totally different approach.
"It offers young drivers an immediate consequence speed and people will think poorly of you.
"It purposely talks to young guys in their language.
"Testing of the finished ad has shown this is a very salient thought that will change young drivers' behaviour. It could very well be the thread that unravels the mindset that speeding is cool."
In NSW speeding is a factor in about 40 per cent of road deaths each year.
This means more than 220 people die each year in NSW because of speeding.
In addition to those killed, more than 4000 people are injured in speed-related crashes each year.
The estimated cost to the community of speed-related crashes is about $500 million a year.
Link: www.news.com.au/couriermail/s...26-952,00.html
